GEM publishes new video to promote safer, more comfotable journeys for seniors

Posted on August 24th, 2015, by , in Press Releases

ROAD SAFETY and breakdown cover specialist GEM Motoring Assist has published a brand new video to help older drivers and their passengers enjoy a more comfortable experience on journeys. The free video looks at how the process of ageing can affect our ability to get in and out of the car, or drive around safely and in comfort.

GEM chief executive David Williams MBE comments: “Most of us suffer the occasional ache and pain as we get older, leading to stiffness and reduced visibility. This video offers a few ideas that should make car journeys a bit easier and more enjoyable again.

“We look at whether your car is as suitable for your needs and circumstances as it once was. Since for most of us, the cost of changing cars is likely to be prohibitive, we also demonstrate inexpensive but safe devices that can reduce the discomfort associated with getting in and out, loading heavy luggage, turning your neck or fastening your seatbelt.

“At GEM, we want to help every driver stay as safe as possible for as long as possible. All the ideas in the video are designed to make it easy for drivers to adapt to the sort of physical changes that happen to most of us, whilst ensuring that we are always in full control of our vehicle on every journey.”

Facts about the video:

  • The video, presented by Peter Baker, lasts around eight minutes
  • The script was written by James Luckhurst, in consultation with Westminster City Council and Wessex Driveability
  • The video was funded in part by Westminster City Council and in part by the GEM Motoring Assist Road Safety Charity

To view the video, please visit:

Comments are closed.